The ElliptiGO Project Guarantees You Will Run a PR

“PR:Initiative” Participants Who Don’t PR Can Get New ElliptiGO Purchase Fully Refunded

SAN DIEGO, CA (March 31, 2014)— The ElliptiGO Project, whose mission is to make runners faster through innovation, today announced the launch of their “PR:Initiative” (PR:I) in partnership with ElliptiGO Inc. and McMillan Running. Over the past several years, ElliptiGO has received countless testimonials from runners who have been able to stay healthy and run faster by integrating the ElliptiGO into their training. This feedback has given ElliptiGO the confidence to assert the following industry-first guarantee: If you are accepted into The ElliptiGO Project PR:Initiative program, buy a new ElliptiGO 8C or 11R, follow the free McMillan Running training program they provide and don’t run a PR this year, then ElliptiGO will refund your entire purchase price and shipping costs. This risk-free offer is only open to a limited number of runners who are accepted into the program. Applications are being accepted now at www.elliptigo.com/pr-initiative and must be submitted before May 2, 2014. 

“Our logic is simple,” stated Bryce Whiting, Chief Enthusiast at ElliptiGO. “Consistency is one of the most important factors in helping athletes improve over time. Integrating the ElliptiGO into your training program dramatically reduces your chances of suffering an impact-relate injuries and increases the probability that you’ll get to the start line on race day healthy and well-trained. With a solid base of consistent training, you’ll be primed to run your best race ever and set a new PR. We’ve seen this work with everyone from elite athletes to recreational runners and now we’re looking to prove it to the skeptics. The clock doesn’t lie, so we’ll all know whether or not this new training program made you faster on race day.” 

Over the next several months, Founder and Head Coach of McMillan Running, Greg McMillan, will be providing customized ElliptiGO-integrated running programs to PR:I participants to help them incorporate the ElliptiGO into their training in a meaningful way. McMillan has a Master’s degree in Exercise Physiology and has been called, “one of the best and smartest distance-running coaches in America,” by Amby Burfoot, 1968 Boston Marathon Champion and Editor at Large at Runners’ World. These plans will enable these runners to get the most out of their ElliptiGOs and themselves by helping them avoid injury and improve performance.  

“At the end of the day, you don’t have to take our word for it, our customers’ word for it, or even our world-class athletes’ word for it,” stated Bryan Pate, Co-Founder of ElliptiGO. “Believe your own results. If you are accepted into the PR:Initiative, purchase a new ElliptiGO 8C or 11R, and follow the free customized training program from McMillan Running, we guarantee that you will run a PR this year. If you don’t, we’ll take it back and give you a full refund. No questions asked. Worst case scenario, you’ll get free coaching and free use of an ElliptiGO. More likely though, you’ll get a heck of a lot faster and have found a new way of training that’s sustainable in the long-term. If you’re serious about getting faster, we’re serious about getting you there.”  

For more information about the PR:Initiative and to apply, visit www.elliptigo.com/pr-initiative. Applications will be accepted until May 2, 2014. For more information about ElliptiGO and its products, visit www.elliptigo.com or follow them on Twitter @elliptigo and Facebook at www.facebook.com/elliptigo. 

About The ElliptiGO Project
The ElliptiGO Project exists to make runners faster through innovation. It is currently growing membership, adding new innovative running tools, and affiliating with other organizations that share the same goal of improving athletes’ performance through innovation. The Project tests new training techniques through competition, both on the track and on the road, and reports its findings with candor. www.theelliptigoproject.com

About McMillan Running
McMillan Running LLC was founded by Greg McMillan to provide an online resource for distance runners. The company's website provides a wealth of information for runners as well as Training Plans, Personal Coaching and other products and services. McMillanRunning.com's mission is simple - to help people fulfill their potential. Its growing menu of products and services reflect this mission. McMillan Running LLC is based in Flagstaff, Arizona USA. www.mcmillanrunning.com

About ElliptiGO
ElliptiGO, Inc. is the San Diego-based company that created the world’s first outdoor elliptical bicycle. Combining the best of running, cycling and the elliptical trainer, the ElliptiGO® delivers a high-performance workout experience that closely mimics running outdoors while eliminating the impact. Comfortable and easy to ride, elliptical biking is an effective way to build cardiovascular fitness without aggravating injuries and is great for everyone from the weekend warrior to the elite athlete. More than a dozen Olympians, 25 Universities, and 100 professional athletes are leveraging the ElliptiGO to get a cardio workout in without the jarring impact of running or the discomfort of sitting on a traditional bicycle. It’s the most fun and efficient way to get outside and be active. The full line of ElliptiGOs is available for purchase at select retailers nationwide and through the company’s website: www.elliptigo.com. 

###